Engine Optimisation (Total SEO): Internet Promotion
Increase visitors, enquiries and sales to your web site with our
Total SEO package.
Just to have a web site does not mean that you will be found on
the search engines. A web site needs to be optimised for search
If you already have a Web Site we
can help with Total SEO from Enhanced Design Services.
We offer internet promotion for existing web sites as well as included
in web sites that we build.
Prices vary dependant on the level of work required.
is Total SEO
Total SEO is the SEO package from Enhanced Design
Services, SEO is an ongoing process, just to have the site optimised
will not keep it visible on the search engines. Content has to be
regularly changed - both text and meta data - to ensure that the
search engines continue to visit the site.
We offer an affordable SEO package, for a fixed monthly fee we
will make changes to the site and monitor the results.
Please contact us for more details of our internet promotion services.
Our Total SEO Results speak for themselves:
The Matress Doctor
Matress cleaning Fanborough
Part 36 insurance
Chiroprators in fleet
Taxis in Crondall
Search Engine Popularity
There are hundreds of search facilities on the internet. However,
95% of all internet search engine referrals are attributed to a
small group, Google, Yahoo! and MSN being the most popular.
Promoting Your Website
Getting your business found on the internet is not as simple as
just having a website, you MUST promote it.
Promoting a website is a process called Search Engine Optimisation
(SEO). This is the tuning of page content to carefully researched
keywords and phrases appertaining to your business.
Not only will traffic to your website increase, the quality of
visitors will also improve. Search engine optimisation looks to
match business supply with market need. Hence, it is more likely
a visitor to your website requires what you provide resulting in
a qualified enquiry.
Unless you have a strong brand, such as Nike, it is highly unlikely
potential customers will find you on the internet by searching your
55% of all online purchases are made from a search engine query
- Source: Foresters
Research tells us that customers use the internet to search for
products and services. If you are looking for an mobile disco in
Hampshire, you would type this phrase into an internet search facility.
If your company offers this service and is found within the first
two pages of a search engines results (SERP's) page the chances
of a qualified enquiry is greatly increased.
You must ensure that what you promote is what the market is looking
for. You may be surprised by what phrases are searched. For example,
a Company that sold radio aerials thought his primary keyword was
"antenna", though market research recommended the phrase
"antennas". The business now gets in excess of 100,000
hits per month!
Maximising Your Opportunity
Once these keywords and phrases are identified, they must be incorporated
into the website. Visitors may enter the website from any public
page; therefore, each page promoting your products or services becomes
a unique marketing opportunity.
An example would be the business offering Mobile Discos in Hampshire.
The use of geographic areas in specific key phrases, such as mobile
discos in Hampshire, would return fewer hits but increased qualified
leads. Hence, a net increase in qualified enquiries.
When a client approaches us for search engine optimisation, we
initially carry out keyword research this tells us what people actually
type into their favourite search engine. We then carry out competitor
research. All our findings are then incorporated into the pages
of the web site.